"Hello, I'm Marcel. May I ask you a few questions?"
That's how every application starts. No CV. No forms. Just a conversation.
While you close your laptop on Friday evening, Marcel talks to candidates. On Monday morning there's no pile of CVs waiting, just a shortlist with structured reports: skills and culture fit.
What that changes for you:
From vacancy to shortlist.
In five steps.
No IT project for you. No app or form for your candidates.
Vacancy
Paste your vacancy text into the Chatflow builder. Marcel builds the questions. You adjust them if you like.
Conversation
Candidates tap your link and chat with Marcel. On WhatsApp or via WebChat.
Screening
Marcel asks the questions that matter for this role and measures culture fit.
Shortlist
One report per candidate, with a summary and match score. In your ATS or in Marcel's mini-ATS.
Recruiter
You only talk to the ones who matter. With the report in hand.
Curious what that feels like? Go through the screening yourself, as a candidate. Three minutes.
One summer. Eleven recruitment flows. One channel.
No promises. Numbers from the field.
From scattered mailboxes to one WhatsApp flow.
For a whole summer, Zomer van Antwerpen recruited through Marcel: hospitality, logistics, technicians and even the new managing director. The biggest surprise? The senior profiles were the most enthusiastic, especially about the culture-fit screening.
Regional TV station ATV came to film at the Zomerfabriek. Watch the report (in Dutch). The numbers from that summer are below this story.
The AI that measures skills and culture before the first human interview.
Other tools make the form, the scheduling or the CV parsing faster. Marcel runs the first conversation itself and measures what someone can do and where they fit. Before you block a single hour in your calendar.
| Traditional | Marcel |
|---|---|
| CV upload | WhatsApp or WebChat |
| Forms | Conversation |
| Degrees | Skills |
| Gut feeling | Data |
| First screening by the recruiter | Screening by Marcel. You decide. |
Chatbots, video interview tools and ATSs make the form or the CV faster. Marcel makes the first conversation measurable: the skills from your vacancy through the questions he asks, culture fit through CFILytics®.
Marcel doesn't just ask questions.
He measures.
Culture fit today, with CFILytics®. Cognitive skills soon, with KLIK. Two instruments, deliberately separate.
Culture fit
Seven culture domains, each as a spectrum. Marcel compares the candidate with your organisation or team. Deterministic and EU AI Act-compliant.
Cognitive skills
A short, playful game measures six axes: speed, attention, flexibility, working memory, accuracy and deciding under uncertainty. Currently being calibrated with real players. Not in your flow yet, but on the roadmap.
Marcel informs, a human reviews and decides. CFILytics® was developed with Timothy Desmet, PhD (Sapience / VUB).
The repetitive work?
Marcel handles it.
From first message to clear report. You keep your time for the interviews that matter.
Building the chatflow
Paste your vacancy text. Marcel writes the questions, you adjust them where you like.
Answering practical questions
Pay, hours, shifts, location. At 11pm and on a Sunday.
Replying in the candidate's language
Marcel replies in the language the candidate writes in.
Doing the first screening
The questions that matter for this role, plus culture fit through CFILytics®.
Writing the summary
One report per candidate, with a match score. Ready on Monday morning.
Scheduling the interview
The candidate picks a slot that works for everyone. No email ping-pong.
Giving everyone an answer
No match? Marcel says a polite thank-you and kindly points the way.
Passing everything to your ATS
Profile, answers and score land in your system. Or in Marcel's mini-ATS.
Building the chatflow
Paste your vacancy text. Marcel writes the questions, you adjust them where you like.
Answering practical questions
Pay, hours, shifts, location. At 11pm and on a Sunday.
Replying in the candidate's language
Marcel replies in the language the candidate writes in.
Doing the first screening
The questions that matter for this role, plus culture fit through CFILytics®.
Writing the summary
One report per candidate, with a match score. Ready on Monday morning.
Scheduling the interview
The candidate picks a slot that works for everyone. No email ping-pong.
Giving everyone an answer
No match? Marcel says a polite thank-you and kindly points the way.
Passing everything to your ATS
Profile, answers and score land in your system. Or in Marcel's mini-ATS.
The purple squirrels aren't on the job boards.
On Indeed, VDAB and the job boards you only find people who are actively looking right now. The top talent already has a job and isn't browsing. You reach them where they actually are: on social media. And nobody fills in a form there. That's why Marcel gives you a link.
Job boards · Indeed, VDAB & co
Only people actively looking right now. Lots of noise, few purple squirrels.
Social media · Meta, TikTok & LinkedIn
Passive talent that isn't looking (yet). That's where the purple squirrels are. One tap on your link and they're in the conversation.
With CFILytics® you give them a well-founded reason to listen: a measurable culture fit with your team, not an empty promise.
One link. Share it anywhere.
Marcel creates a unique link per vacancy
No landing page, no form. The link opens the conversation right away.
You share it where your candidates are
In your post, story or ad on Meta, TikTok or LinkedIn. Or simply on Indeed and VDAB.
One tap and Marcel screens
You get the shortlist. Including from people who weren't actively looking.
Reel
No new recruitment landscape needed.
Marcel doesn't replace your stack. Candidates and reports flow into your existing ATS: we build that integration to fit your system. No ATS? Then you work right away in the built-in mini-ATS with candidate inbox and kanban.
Built for high-volume hiring.
Marcel pays off most where:
Senior profiles too? Yes. That's how Zomer van Antwerpen hired its managing director.
The right approach for every team.
SME without an HR department
Marcel is your first filter. You only talk to motivated candidates who fit.
Staffing & recruitment agencies
Screen candidates on skills and culture before you put them forward. An extra level of service for your clients.
High-volume employers
Hundreds of applicants? Marcel screens them all and sends you the shortlist.
Good to know.
What recruiters ask us before they start.
Do candidates need WhatsApp?+
Do I need to register my own WhatsApp Business number?+
Do I need an ATS?+
Does Marcel work with our existing ATS?+
How quickly is Marcel live?+
Can I edit the questions Marcel asks?+
Does Marcel decide who gets hired or rejected?+
What happens to candidate data?+
Is CFILytics® scientifically grounded?+
What does Marcel cost?+
It always starts with hello.
See what Marcel does with your vacancy. Send us the link to an open vacancy and we'll show you the flow live on WhatsApp. Or go through the screening yourself first, as a candidate, in three minutes.