KLIK® & CFILytics® — the science behind the match | Marcel
The science behind the match

Skills and culture — measured apart, stronger together.

Marcel matches with two deliberately separate instruments. KLIK measures how someone thinks. CFILytics® measures where someone fits. Only at the end do they come together in one clear match score.

KLIK®

How someone thinks — beyond diplomas.

KLIK is a short, playful series of games that measures six cognitive skills. Not what someone knows, but how someone thinks and works. Objective and equal for everyone.

Diplomas and CVs say little about how someone performs on the job. KLIK looks at the real work: switching quickly, staying focused, working accurately under pressure and deciding with incomplete information.

Because everyone plays the same games, the measurement is objective and fair — independent of language, education or background.

Processing speedHow quickly someone processes information and switches.
AttentionHolding focus and ignoring distraction.
Cognitive flexibilitySwitching smoothly between tasks and rules.
Working memoryHolding information and processing it at the same time.
AccuracyStaying precise under time pressure.
Deciding under uncertaintyMaking choices with incomplete information.
20406080100SpeedAttentionFlexibilityWorking mem.AccuracyDecisionsCandidateThreshold
CFILytics®

Where someone fits — seven culture domains.

Culture isn’t "right or wrong". CFILytics® maps seven domains as a spectrum between two poles. Neither pole is better — a mismatch between candidate and team is the risk.

LEADERSHIPCOMMUNICATIONCOLLABORATIONINNOVATIONENGAGEMENTWORK-LIFEBALANCEINCLUSION &SUSTAINABILITYTHE 7CULTUREDOMAINS
LeadershipAutonomy ↔ Control
CommunicationDirect ↔ Diplomatic
CollaborationIndividual ↔ Collective
InnovationRisk ↔ Stability
EngagementIntrinsic ↔ Extrinsic
Work-life balanceIntegration ↔ Segmentation
Inclusion & SustainabilityPragmatic ↔ Values-driven

CFILytics® measures at Schein layer 3: the underlying, often unspoken assumptions that determine how a team really works. That’s where the real fit — or the real clash — lies.

The model is deterministic: the same answers always give the same result. No black box, no chance. That makes it explainable and EU AI Act-compliant.

You place the team’s culture profile next to the candidate’s. If the markers are far apart on a domain, that’s a signal — not a verdict. Marcel shows it; the recruiter weighs it.

CFILytics® company measurement: the seven culture domains as a spectrum, with the company profile next to the target profile — anonymous and aggregated
This is what a real CFILytics® measurement looks like: each domain as a spectrum between two poles, the profile set against the target profile. Anonymous and aggregated · demo environment with fictional data. (Product UI shown in Dutch.)

Deliberately separate — right to the end.

Skills and culture are two different questions. That’s why Marcel measures them apart and keeps them apart. Only in the final score do they come together, so you always see where a match comes from.

6
KLIKcognitive axes
+
7
CFILytics®culture domains
=
1
Match scoreclear & explainable
How it works in practice

From benchmark to match percentage.

A match is always measured against a reference point. That’s why Marcel starts with a benchmark: the profile of a team that already performs well. Against that, he measures every applicant.

1

Build your benchmark — anonymously

Invite the top performers of a team or department to complete KLIK and CFILytics®. Fully anonymous, so you get the most honest answers. Marcel aggregates their scores into one benchmark: how does a well-performing team think and work?

2

The candidate completes both tests

Every applicant plays the same short, playful journey: KLIK for cognitive skills, CFILytics® for culture. Equal for everyone.

3

Marcel calculates the distance to the benchmark

CFILytics®: the smaller the distance to the team’s culture profile, the higher the match percentage.
KLIK: the benchmark sets a threshold per cognitive axis — the candidate ideally stays above it.

4

You see one clear match percentage

Every candidate appears in your dashboard with a clear match percentage. Marcel shows; the recruiter decides.

Marcel candidate dashboard with the match percentage per candidate in a kanban
The Marcel dashboard: every candidate with their match percentage, ready for the recruiter. Demo environment with fictional data. (Product UI shown in Dutch.)
The foundation

Scientifically substantiated.

CFILytics® is built on established organizational psychology and is continuously further substantiated — an ongoing trajectory, together with Sapience (a spin-off of the VUB).

Deterministic & explainable

No black box. The same input gives the same result — auditable and EU AI Act-compliant.

Substantiated, not "validated"

We make no claim of statistical validation. CFILytics® is scientifically substantiated; validation is an ongoing trajectory.

Academic partner

Developed with Dr. Timothy Desmet (PhD), affiliated with Sapience — a spin-off of the Vrije Universiteit Brussel (VUB). He co-supervises the research trajectory.

Responsible use. Marcel informs and prepares — a human assesses every candidate and makes the decision. KLIK and CFILytics® support that decision, they never replace it. Compliant with GDPR and the EU AI Act.

See it in action yourself.

Book a demo and discover how KLIK and CFILytics® make your next match objective.

Book a demo